Prowinter

Prowinter is the international B2B trade fair for winter sports and outdoor, held every January at Fiera Bolzano in South Tyrol, Italy. It brings together brands, retailers, rental businesses and industry experts to discover the coming season’s innovations, from ski and snowboard equipment to outdoor apparel, footwear and accessories.

Highlights include the Prowinter Award, the Start-up Village, the Ski Industry Climate Summit and a wide range of networking formats. In 2026, the fair hosted around 400 brands and welcomed 5,400 trade visitors from 35 countries. The 27th edition runs from 10 to 12 January 2027.